Would you like to thrive in the contemporary business world? Disrupting an industry as you know it can be a powerful tool to grow and establish your company as a leader in the industry.
There are many stories about successful people who had almost nothing to start with. Today, they own some of the leading companies in all industries. Brian Chesky, the founder of Airbnb, is one of them.
His start-up wasn’t very successful at first. He had no investors and only managed to create one short-term triumph when hosting over 600 Obama supporters before the elections. But Chesky didn’t want to give up and he found a way to fund his start-up. Selling election-themed cereals helped him and his partners earn just enough to tide over. Now they could invest in better equipment and travel to New York to meet the primary users of their platform.
After changing their focus to all types of accommodation, Chesky and his partners had the means to make their company come alive again. Today, there are Airbnb listings in almost 200 countries and they have hosted over 40 million people worldwide.
Airbnb introduced something very different to the market and did it successfully. By disrupting the hospitality industry, Chesky managed to lift a struggling start-up to a company worth around $25 billion.
Disruption may be your path to avoiding complacency in your business. Here’s what the world’s best leaders have to say about building a business that disrupts the market.